Branding & Coat of Arms

Coat of Arms, City of White Rock

Coat of Arms

Culture • Commitment • Community

Using the colours of the sea and the sky, the city’s oceanside landmark and the namesake, the great White Rock rises above the water of the Bay. Above is a Salish salmon honouring the riches of the natural landscape and the Semiahmoo people, the first inhabitants of the region.

The “crown” of cut stone is a traditional heraldic symbol for civic corporations. Here it carries the maple leaves of Canada alternating with the starts of the United States, representing the City’s location at the international border. Above rises a golden sun, emblem of White Rock’s fine climate, its attractions as a resort and an allusion to the demi-sun in the coat of arms of the Province.

The mermaid and merman represent both the men and women who have created the community and the spirit of the sea. The mermaid wears a medallion feature the masks of tragedy and comedy, emblematic of the City’s lively cultural life, and a floral crown, symbol of the City’s gardens. The merman wears a medallion with a locomotive wheel, representing White Rock’s transportation heritage. The Shield and the Supports rest on sea sand featuring two sand castles and a medallion portrait of the City’s famous pier, all honouring the magnificent beach which is one of White Rock’s greatest attractions and amenities.

White Rock, City by the Sea

City Logo

The Corporation of the City of White Rock adopted the use of a new logo in 2013.