The City of White Rock and the White Rock Business Improvement Association (BIA) are working on a commercial area visioning and planning process to:
- Develop a vision for White Rock‟s town centre area that is creative but realistic.
- Develop strategies and plans for attracting new development and attracting businesses to occupy existing space.
- Revitalize the commercial areas through business recruitment, marketing/promotion, and other means to draw more customers to the area.
- Make sure there is adequate parking to help keep the commercial areas viable.
As an input to this initiative, the City and the BIA retained Coriolis Consulting Corp. to provide a commercial market analysis [PDF - 3.4 MB] for White Rock, provide a realistic assessment of the demand for additional commercial uses in White Rock, and evaluate the potential for improving White Rock‟s commercial areas.